Introduction

BRImola is a digital services provided by Bank Rakyat Indonesia (BRI), one of the largest bank in Indonesia. The service focuses on the B2B or supply chain business that’s makes the order, payment and withdrawal process online by PSO (subsidized products) & NPSO (non-subsidized products) from agent selling to outlet.

There are 2 target markets for this services :

1. PSO (subsidized products)
for agents and official Pertamina outlets.
2. NPSO (non-subsidized products)
for Pertamina agents and retail business. for example for restaurants, hotels, livestock, and agricultural businesses.

Responsible

As a pivotal member of the design team, My responsibility is to crafting the Product and Prototypes then share the conceptualize ideas, gain alignment, and drive decision. Making continually communicate with stakeholders to update the progress also be proactive in seeking feedback.

My role is to ensure that every design decision is data-driven, user-focused, and aligned with our business goals.

Goals

Migrate and merge the Brimola services especially for PSO services (subsidized products) to BRImo App Services, inside Brimo OS Ecosystem Feature (Superapp Services) and also redesign the Brimola into a BRImo pattern design and flowed in a simplifying way to encourages user retention.
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Digital banking becoming increasingly competitive, it was crucial that this redesign not only meets but exceeds the expectations of our users, providing them with a services that powerful and easy to navigate.

Approach

My approach was methodical and user-centered. I’am initiated the project with an Heuristic Evaluation Methodology to Analyzed existing production apps to identify UI/UX pain points, documenting my findings to understand and identify opportunities for innovation.
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Also Redesign key flow for example seamless payment with BRIVA (BRI Virtual Account) and focusing on clarity and ease of use.

Design Process

The redesign aimed to decrease drop-off rates by improving the user journey, ensuring seamless navigation, and increase user satisfaction.

A. Doing Heuristic Evaluation and Ideation

This step was taken to explore pain points and benchmark against competitors and other related BRI internal products. Apart from that, we also held direct discussions with stakeholders regarding user behavior in the product order process at Brimola.

B. Solution Prioritization

After doing Ideation, I did conceptualization and analysis with a list of solutions that I had obtained. Next, from the solutions I got, I gave each solution a priority level so that it could be applied at the design implementation stage.

C. Implementation

This step crafts the Hi-Fi design and also clearly designs flow the features that will be improved on the Brimola service

D. Review and Present to Stakeholders

At this step, I present the results of design and flow improvements to stakeholders and gather feedback from them. Also a discussions regarding whether the design solution that I proposed can be implemented.

E. Iteration

At this step I adjust the design if there is feedback from stakeholders or from user after doing conduct UT, if the design adjustment complete I review and present it back to stakeholders and users.

F. Conduct User Testing

After preparing a product redesign and gather input from stakeholders, I’am with UX Researcher also making a plans and conduct user testing on product improvements that I had approached and focused on flow would i improved most.

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Design Solution

Point Access Flow

My approach on the login page for access to Brimola, the user does not need to manually enter the username and password like the production version to seamless dan simplified users in using services and also avoid multiple logins in one service or product.
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So the login method used in the redesign version is to retrieve and match the user's mobile number data registered with the Brimo and Brimola services.

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If the user's mobile number registered with Brimo does not match the mobile number registered with Brimola, the user cannot log in and the user must update the phone number at Brimola to be able login to Brimola via the Brimo App.

Order PSO (Subsidized Products) Flow

My approach to the order page informationally and hierarchically has not changed much. I added a case, users can directly input the number value, by tapping the Number area in the order amount area. This solution is to solve user clicking increase amount of order multiple times if they want to order more than one products.
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Also slightly changed the contrast between active and inactive selection when selecting the order delivery date to improve readability and clarity.

Payment with BRIVA Flow

My approach to the payment page is for seamless payment and also to encourage retention of payment usage with the payment services available at BRImo, which is BRIVA (BRI Virtual Account) payment method.

Order Detail Flow

My approach to the order detail page is to improve the hierarchy of information presented on the order detail page.

Maximal Amount Flow

My approach on this edge cases flow to have a clear flow for technical or Developer team to ensure the product I have making is appropriate and feasible.

Thanks for read, Cheers